We have introduced an Instagram account now to our business in order to showcase the many uses of key clamps and tubes. Very much in its early stages but this case study is a great example where a post can generate interest for future sales leads. Having seen an earlier story and post on how we can make clothes rails we were approached by this customer.
Our customer is currently a university student and like so many, she is locked down in her student accommodation, miles from home and doing all of her studies online. Not really the student life she was expecting and is literally ‘not going out’ With no shops open, she started to look online for a solution to her problem and this is when she came across our Instagram account and website.
With limited room in her student accommodation, our customer had purchased a lightweight clothes rail that was starting to overflow with clothes and rock from side to side. A stronger more heavy duty solution was required and she approached us for a quick and immediate solution.
Whilst the initial request had been to provide a like for like replacement, we discussed the benefits of making better use of the space available. The flexibility of our products meant we were able to offer both a double rail solution as well as a section for longer garments.
Having received the initial enquiry late on Monday we were able to respond to the enquiry, design and agree the solution, cut the tube and deliver everything to the customer by the Thursday morning. When asked to comment on the product, these were literally her words to us “Isn’t it amazing!! I think I’m in love…” We’ll take that as positive feedback. She is now spreading the word amongst the rest of her friends at University, so hopefully we can make even more students fall in love with key clamps .…